More than twenty years ago, the Detroit Metro Convention & Visitors Bureau named its awards program that celebrates outstanding service in the hospitality industry after it: Recognition of Service Excellence (ROSE).
We recognize service excellence because hospitality is important business in metro Detroit. It attracts nearly 19 million visitors annually. It has grown 60,000 jobs. It contributes nearly $6.6 billion to our tri-county economy every year.
The William F. McLaughlin Hospitality Award for Service Excellence celebrates best practices and innovation in customer service. This award is given to a DMCVB member partner for outstanding accomplishments in customer service. The nominating company should demonstrate a history of accolades for outstanding achievement in delivering customer service excellence in the hospitality industry.
With customer service expectations continually rising, the hospitality industry is aware of the value and role that customer service plays in achieving business success.